Halo Displays QR Code Drones Over SXSW – Vulture
No film bros have been harmed Inside the making of this PR stunt. South by Southwest was overtaken by a swrestlem of over 400 alien drones the Evening time of Sunday, March 13. Paramount+ teamed up with advert agency Huge Spoon to create the drone current for The mannequin new Halo collection, which stretched to a peak of 300 ft tall and 600 ft broad, roughly The measurement of two soccer fields. The drones have been choreographed to type a collection Of numerous pictures, from the Paramount+ emblem to a scannable QR code that touted the relydown to A mannequin new trailer for Halo, an upcoming collection based mostly off of the Xbox recreation about an interstellar wrestle between people and the Covenant, their extraterrestrial foes.
Festivalgoer Dennis Hegstadvert said the current “Seemed like a swrestlem of bees x1000,” per The Hollywood Reporter. Some freaked-out Austin, Texas, locals believed it was An indication of the apocalypse, with one working inside to take cowl from the SXSW UFO. Austin Redditors have been divided on the spectacle, with one writing “the day i look As a lot As a Outcome of the Evening time sky and see a fucking advert is the day You should simply shoot me proper there,” with others praising the creativity of the outmeasurement advertising tactic. The collection will star Pablo Schreiber as Grasp Chief. For A lot of who missed the Halo invasion, Paramount+ has deliberate 4 extra drone reveals toEvening time — starting at 8 p……..
Source: https://www.vulture.com/2022/03/halo-series-drones-sxsw.html